It's no joke when Samsung says that "the next big thing is already here." Take their new intelligent assistant for a drive and you'll see it's very capable of being the right assistant for you. From our testing period with it, we have to say that Bixby outshines Siri by a long shot in functionality, but lacks the AI of Google Assistant. What is Bixby good at? It's very good at manipulating the software as if it was your own fingers doing the work. Not only that, it has the capability to parse your voice command well in order to execute what you want it to do. For instance: Try, "Hi Bixby,... ... send the last 3 photos I took to Angela on WhatsApp ... show me my pictures of food" ... take a wide angle selfie ... send this photo to mom on Facebook Messenger ... delete the last reminder I made ... optimize my phone ... close all recently used apps ... adaptive display on ... video call with John on WhatsApp ... post a pho...