Huffington Post: Yelp, which has long dominated Google search results, has a new competitor that it's taking very seriously: Google itself. The prime territory at the top of Google search results that Yelp could once lay claim to is now frequently taken over by Google's own listings. A search for "Los Angeles restaurants" turns up a link to Yelp -- but it's buried halfway down the page below Google Places , a feature that showcases business listings together with reviews, maps and prices.