Save On Meats new sandwich token system helps Vancouver's homeless

A great article was ran by The Province about Save On Meats new initiative to help fight against hunger among Vancouver's homeless population.

This new program sports a really clever way of branding itself in the local community and at the same time do so much good for the less fortunate.



"Brand, the owner of Save On Meats at 43 West Hastings in Vancouver plans to unveil a program where people can purchase tokens to give to the homeless on the streets who are panhandling for money. 

The token is good for a $2.25 breakfast sandwich at the popular restaurant in Vancouver’s gritty Downtown Eastside. The plastic token is the size of a toonie and the recipient can get a sandwich at the restaurant’s takeout window or inside after the window closes at 4 p.m. 

“It is a neighbourhood that desperately needs this,” Brand said on Wednesday of the plan. 

Brand feels that by creating the tokens, it will help people who want to give to the less fortunate, but who are concerned that giving money may go toward drugs or alcohol. 

“They are not transferable and they will never be traded for cash,” said Brand. By giving the sandwich token to the poor, Brand feels it is giving them some nutrition for a day that is often out in the cold and wet. 

"You can be confident they are getting something nutritious and filling,” he said. 

 Brand has had 10,000 tokens made to get the initiative off the ground. They can be purchased at the restaurant and in the next few months.

 Brand plans to have a website set up to sell them online. People can also send an email to community@saveonmeats.ca to order the tokens."

If you're a Vancouverite and feel like you'd like to spread some cheer over the holidays, I can't think of a better way to do it! Everyone loves a nice warm meal.