50 Cent is launching his new energy shot, Street King. His goal is to provide 1 billion meals over the next five years. With every shot purchased, a meal is provided for a child in need.
"I want to feed a billion kids. It's your boy, 50 Cent." is one of the many tagline he uses in his promo videos trying to get you to buy his new line of energy shots. There is a lot of speculations on the internet about his actual commitment to this cause, due to the fact that 50 Cent hasn't specified how much money will go to World Food Programme. Many believe that he is employing a feel-good marketing tactic just to build the presence of his unknown product.
But although this is may be the case, 50 cent is an icon among the younger demographic - combined with his campaign - can be used to leverage for the result of awareness among the youth givers and increases in donations.
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